
Many of the rapists quoted in the study talked about coercing women or having sex with them even though they were initially unwilling. However, so did the lad mags. Horvath says, “Rapists try to justify their actions, suggesting that women lead men on, or want sex even when they say no, and there is clearly something wrong when people feel the sort of language used in a lads’ mag could have come from a convicted rapist.” A lot of these stereotypes — that women say no when they really mean yes, or are “asking for it” by going out with a man or wearing a short skirt — have indeed been normalized, and it’s sad but not surprising that they appear in a lot of lad mags. Defenders of such statements like to frame them as innocent, or even helpful, observations. But perhaps the news that they sound just like rapists will make people — and magazines — rethink their words.